CD Projekt Red aims to successfully sell Cyberpunk 2077 for years to come

The launch of Cyberpunk 2077 can only really be described as a complete mess that developer CD Projekt Red left to patch the game to get rid of bugs and glitches. According to Reuters, parent company CD Projekt is confident that the game can eventually be flipped so that it will be sold successfully in the coming years. Part of that, of course, involves relisting them on the PlayStation Store, and joint Chief Executive Adam Kicinski says their “friendly relationship” with Sony is one step towards that.

Update 1.2 was released in late March and the massive list of bug fixes and gameplay improvements included the removal of the instant police spawning, more predictable vehicle handling, and a ‘disconnected’ feature to help vehicles get out of tricky situations. With more patches coming, Kicinski says they are “confident that we can get the game in such a state that we can be proud of it and therefore sell it successfully for years to come.” There are no plans to suspend it and move on, despite the recent cancellation of a standalone Cyberpunk 2077 multiplayer experience.

Despite the largest digital launch ever with the game recouping its development costs, CyberpunkThe long-term sales forecast has been repeatedly questioned. This was not helped by the title’s removal from the Playstation Store, something that SVP of business development, Michał Nowakowski, previously claimed affects sales on other platforms as well. CD Projekt plans to return the game to the store eventually, and update 1.2 was just the first step to see this happen. Kicinski says the company has “friendly relationships” with Sony, which should help, given Sony’s decision on whether the game will ever return to the PlayStation Store.

As CD Projekt Red updates its development strategy to simultaneously create content for The Witcher and Cyberpunk franchises, Kicinski also said the company is now looking for acquisition opportunities to help with that development. Only time will tell if CD Projekt can turn their fortunes around.

[Source: Reuters