Update: A press release this morning revealed that EA and FIFPRO were renewing their partnership. FIFPRO is the global representative for professional football players, and while this may not affect the naming convention that EA decides to move to with FIFA, it is noteworthy that the iconic franchise will continue to represent real players worldwide. The partnership with FIFPRO supports “thousands of player names and likenesses”. Regardless of a name change, EA is committed to authenticity.
Original: A new trademark application could indicate that publisher Electronic Arts is considering renaming the FIFA franchise to “EA Sports FC.The filing comes after EA Sports group GM Cam Weber issued a statement on Oct. 7, which revealed that the publisher was exploring the possibility of renaming the franchise. Electronic Arts has submitted applications through the UK and EU Intellectual Property Offices.
While Weber didn’t explicitly state that Electronic Arts would change the billion dollar name, FIFA franchise, he did mention that they were “reviewing” [their] naming rights agreement with FIFA”. Furthermore, Weber revealed that Electronic Arts, in addition to its agreement with FIFA, also had partnerships and licensing agreements with dozens of other leagues from around the world. This means Electronic Arts would cut ties with FIFA, a theoretical EA Sports FC could still use the likeness of popular players and teams (see update above).
Below is a quote from Electronic Arts’ official press release:
Through years of building our global franchise, we also know that authenticity is essential to the experience. That’s why we focus so much energy on the collective power of more than 300 individual licensed partners who give us access to 17,000+ athletes in 700+ teams, in 100 stadiums and over 30 leagues around the world. We continuously invest in the partnerships and licenses that are most meaningful to players, which is why our game is the only place where you can play authentically in the iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga and LaLiga Santander , among many others.
As we noted in our official review, FIFA 22 has been given a new coat of paint through the use of next-generation hypermotion technology for athlete animations. However, the newest FIFA title offers little in the way of new features and game improvements. Worse, Electronic Arts has faced a thriving black market of illegal FIFA Team Ultimate accounts that sell FUT Coins cheaply.
The company has also been accused of promoting gambling to children through the game’s lucrative loot box system. An EA executive recently responded to these allegations by stating that children “shouldn’t spend money on” FIFA point.”