Published January 26, 2022
Microsoft Gaming buys Activision Blizzard and all its gaming studios for more than SEK 650 billion. But released the news that it has reached a deal with the management of Activions Blizzard to buy the listed company for $ 95 per share.
It is by far the largest deal within esport and gaming which can be compared with when Microsoft in 2013 bought the Swedish game studio Mojang and the game Minecraft for SEK 25 billion.
With the acquisition, some of the world’s largest gaming rights now fall under the Microsoft umbrella. Digitalare.se writes that Microsoft’s plan with the deal is to expand its “Gamepass” which is a subscription service to access a large game library on PC and the game console Xbox.
The acquisition also makes Microsoft Gaming a leader in gaming mobile when you get the giant Candy Crush under your wings. Candy Crush has a turnover of SEK 10 billion in 2020, with a growth of 15 percent year over year. And generates SEK 7.5 billion in net profit.
Phil Spencer, CEO of Microsoft Gaming, writes in a blog post that it now welcomes Activision Blizzard into Microsoft Gaming. He also admits that the company’s plan is to bring the newly acquired games into its Gamepass as soon as possible.