According to a 2022 Brand Relevance Index published by business consultancy Prophet, PlayStation currently ranks among the top ten brands in the United States. At No. 7, PlayStation is above Fitbit, TED and USAA, and below Android and Instant Pot. Currently, Apple is the No. 1 brand in the country, followed by Peloton, Spotify and Bose.
What makes PlayStation one of the top brands
It certainly helps that PlayStation is one of the most recognized brands in the world according to numerous indices. But what sets it apart right now in the US is none other than the PlayStation 5. “This is the moment of the PS5,” Prophet wrote. “The new console continues to break sales records and prove that nothing can shake the love of gamers. And it keeps household names like Spider-Man and Madden part of the family.”
PS5 does indeed break sales records in the US According to market research and intelligence firm Ampere Analysis, Sony sold nearly twice as many PS5s in the country last year than Microsoft sold Xbox consoles. The PS5 is lagging behind the Nintendo Switch in unit sales, but that’s partly due to a lack of supply exacerbated by component shortages.
Opinion: PS5 sales remain impressive despite delivery problems
Zamena writes… Both Sony and Microsoft have repeatedly said they see historic demand for their next-gen hardware and are producing more consoles than ever before. However, the companies have not been able to keep up with the supply. That said, Sony has shipped an impressive 17+ million consoles, so it’s hardly surprising that it’s among the top brands in the US.
In other news, details of the PlayStation Game Pass rival have been leaked and we now have more information about the three tiers, and another Gex trademark has surfaced online.