The internet was intended as a bulwark of shared knowledge and communication on this information border. That next phase of human evolution that will enable us to achieve greater innovations than ever before.
Instead, although it has become a hub for useless memes and crazy dance videos. So I guess it should come as no surprise that Snap’s TikTok-inspired competitor Spotlight has become a success as people have nothing better to do on the internet than create useless content for sites like this (Editor’s Note: Big boomer screams for cloud energy here (Craig).
Despite only launching a few months ago, Snapchat disclosed that the new social media app has already garnered 100 million users – mostly in the US – and suggests there is certainly a market for another TikTok-style social media platform on the web. That’s a huge debut in just over a few months, although the company hasn’t revealed any stats on how many people actually use it, so it’s unclear to say exactly how much time people actually spend time on the app versus the competition.
Snapchat has certainly been committed to making the app a success, promising to give away $ 1 million a day to creators for over a month to get people to post videos for the site and it looks like this has worked. It has seen the site upload an average of 175,000 videos per day. That’s a lot of content, although the next challenge for the company now is to try and sustain that growth while also finding more ways to monetize the platform and make it feasible to keep up with that creative drive, as revealed by Snap CFO Derek Andersen:
While it is still very early in the development of this new content platform, we are very encouraged by the early results and excited about the potential for Spotlight to further expand our monetization capabilities in the future.
I still can’t believe TikTok turned out to be the success it has and I don’t even spend much time on social media platforms just finding better things to do with my time. But it seems like I’m in the minority, and I think since many of these creators are probably making more money than I do, I should be questioning my own life choices.
Excuse me while I cry.
Last updated: February 8, 2021