Sony Interactive Entertainment today announced that the PlayStation 5 console has sold more than 10 million units worldwide, the fastest-selling console in the company’s history. In an interview with GamesIndustry.biz, Sony Interactive Entertainment CEO Jim Ryan said that while sales figures for various regions are deceiving because they have been dictated solely by console supply shortages, China has become a key market that “shows the same kind of energy.” . ” as it is seen in the West.
The PS5 has now sold more than 10 million units as of July 18, 2021, a feat accomplished in just over eight months since the console’s launch on November 12, 2020. Ryan thanked the players for allowing them to achieve this milestone. reach :
I cannot express enough the deep gratitude we feel for our passionate community of PlayStation fans who have embraced PS5, and the world-class development and publishing partners who bring such incredible gaming experiences to our platforms. While PS5 has reached more households faster than any of our previous consoles, we still have a lot of work ahead of us as demand for PS5 continues to outpace supply. I want gamers to know that while we face unique challenges globally that impact our industry and many others, improving inventory levels remains a top priority for SIE.
Issues affecting the console’s production include the global shortage of semiconductors and the shortage of other components such as AMD’s CPU and GPU units. The shortages are rumored to be the reason behind the revised console designs that will soon be on sale in Japan, and hopefully one of the ways Sony can make sure the shortage of PS5 deliveries doesn’t last until next year. Ryan later clarified with Reuters that “for some time we will not be able to meet all the demand out there, which makes me feel bad.”
Since PS5 sales are driven by stock allocation, it’s way too early to tell which markets have the highest demand. However, Ryan did highlight their success in China, where pre-orders of the console sold out within 20 minutes:
The only launch I would mention is China. The console gaming model isn’t well established there, it’s all free to play and mobile, but we figured the time might be right to change that and rolled a few dice. We made a lot of noise at launch, allocated a good amount of stock and it blew through very, very quickly. The same kind of energy that we see in the West. It’s still early, but that’s encouraging.
Sony is now looking forward to another record-breaking “year two”; the PS4 console sold 14.8 million units in its second year and Sony plans to beat this with the PS5. After that, they’re looking to have their best console sales ever, selling around 23 million units to beat the original PlayStation’s 1998 record of 22.6 million units. With the way the console is selling right now, there’s a chance they’ll hit those ambitious goals even early.