Xbox becomes the official gaming partner of the French Football Federation


Today we are delighted to announce a new partnership between Xbox and the French Football Federation, making Xbox the official gaming partner of the French men’s and women’s soccer teams. At Xbox, our mission is to bring the joy and community of gaming to everyone on the planet. Billions of people around the world connect with each other through video games, just as they do through soccer. This partnership will bring to life our core message, Power Your Dreams, which not only celebrates the values ​​of diversity and inclusion shared by Xbox and the FFF, but sparks the imagination when two world-class teams come together, empowering soccer fans. , associations, fan clubs, women’s football and game lovers alike.

For more than a century, the French Football Federation has overseen and developed the high-level and amateur practice of the most popular French sport. Home to the reigning men’s World Cup champions and the #4 ranked women’s team, the French Football Federation is a remarkable organization, showing the same will and ambition as Xbox, bringing together fans and players around a common passion, while respecting their differences.

François Vasseur, FFF Director of Marketing and Economic Development stated: “We are delighted to be partnering with Xbox. Xbox is a world-renowned and innovative brand that shares core values ​​with the FFF, such as diversity and inclusion, as well as games and their accessibility for all. The brand’s commitment to amateur football in particular and to the French national teams promises great stories together.”

It’s an incredibly proud moment for everyone at Xbox, to stand alongside the millions of fans of the French team, especially with the massive global tournaments taking place this year. We are ready to bring together all of our collective creativity.

Online image of the French Football Federation

As part of this partnership, Xbox will bring to life unique and creative experiences for soccer fans and video game enthusiasts, including:


Xbox FC: a boost for amateur football


As part of this partnership between Xbox and the FFF, we are introducing the Xbox FC initiative, a program that aims to strengthen the FFF’s support of amateur soccer. The program aims to make the dreams of young amateur footballers come true by providing them with new training facilities and equipment. Selected clubs will benefit from updated changing rooms, a dedicated gaming area and new Xbox and FFF branded equipment. Xbox and the FFF are committed to ensuring that these new facilities are maintained and that these clubs benefit from additional initiatives over time.

To drive this program forward, we partnered with Sakina Karchaoui, member of the French Women’s National Team. Originally from Miramas, near Marseille, she took her first steps in football with local club Montpellier HSC before moving on to play for Olympique Lyonnais. Sakina now plays left-back for powerhouse club Paris Saint-Germain. She is committed to providing more resources and better conditions for amateur soccer.


Xbox Day: a day dedicated to inclusion and diversity


To celebrate the twin passions of soccer and video games, Xbox joins the FFF, Kadidiatou Diani and Sundayat Clairefontaine on May 21, for Xbox Day.

As a member of the French Women’s National Team, Kadidiatou discovered football at an early age at ES Vitry. Subsequently, she joined the Juvisy club and the French Women’s Soccer Pole. Today she plays as a striker for Paris Saint-Germain. Committed to the community, in 2020 she joined the NGO Plan International France as a new ambassador to defend sport as a lever for education and emancipation of girls. Kadidiatou Diani will be the ambassador for Xbox Day.

A well-known person in the French video game industry, Pierre-Alexis Bizot, better known as Domingo, is a French presenter and broadcaster. Since 2019, he hosts his own talk show on Twitch called “Popcorn”. Passionate about sports both behind the screen and in life, he has organized sporting events such as The escapea virtual cycling race, and participated in the 2021 Paris marathon.

During Xbox Day, activities will include:

  • An exclusive tour of Clairefontaine, the birthplace of French football
  • A unisex soccer tournament
  • The FFF eCup Final
  • Learning about Cécifoot (a football game designed for the visually impaired)
  • Inclusive workshops led by experts that will teach participants to play with good gaming habits.

You can follow these activities live on Xbox France and the French Football Federation social networks.