I am pleased to share that today, Xbox and The Football Association (The FA) announced a new global alliance in which Xbox will be the Official Video Game Partner of England’s national teams – Lionesses, eLions and Three Lions included – as well as the Stadium from Wembley connected by EE and St. George’s Park.
At Xbox, we strive to remove barriers and empower people to experience the joy of playing – with millions of people around the world finding common ground and connecting through video games – as they do with soccer. . This multi-year partnership is a celebration of the philosophy of inclusion in games shared by Xbox and the FA.
The FA is continuously committed to ensuring that all football participants in England have a great experience regardless of gender, sexuality, ethnicity, ability, faith or age, as we have long promoted for video games to be inclusive. , accessible and safe for all. This shared vision of welcoming all players is reflected in our recently announced alliance message: When everyone plays, we all win.
We consider the FA to be an incredible organization that has the same drive and ambition to empower people that we have on Xbox. Through this alliance, our goal is to bring more value to England’s soccer teams and empower the dreams of players and fans around the world.
The partnership was unveiled ahead of the England men’s team’s first training session at St. George’s Park since the summer tournament and ahead of the qualifying match against Hungary on September 2. For this alliance, Xbox will run a grassroots video game campaign with the FA to provide exciting experiences for football and video game fans across the UK.
Visit Microsoft UK News Center and stay tuned for Xbox Wire in Spanish to find out more details about upcoming activities.